On behalf of our entire staff, we would like to welcome you and thank you for visiting our website. Please click here to contact us.
WHAT IS UNIQUE ABOUT LONG-LEWIS FORD LINCOLN?
We offer a NON-COMMISSIONED SALES ENVIRONMENT.
That means our sales reps are paid by the number of vehicles they sell, not the profit that a sales rep makes on the sale. All vehicles are priced with "ONE LOW PRICE" to ensure everyone gets a "great deal", not just a chosen few.
No Hidden Fees...Be careful! Many dealerships often hide fees in their paperwork disguised as DOC or PREP fees. These fees are simply additional dealer profit at your expense. At LONG-LEWIS FORD LINCOLN, all of our prices are plus tax and title only.
History of Long-Lewis
In the spring of 1911, Bessemer was a brawling young industrial city. Business was good, but in order to promote more business, several downtown merchants decided to raffle one of the new-fangled "Horse-less carriages" to their customers. For several months customers received raffle tickets with each purchase.
Tradition has it that on March 15, 1911 the drawing was held at the intersection of Second Avenue and Nineteenth Streets. According to an old-timer the individual who won it had been quoted earlier as having said, "I don't want that thing around my house! Might scare my chickens so they won't lay eggs! And besides, it's dangerous. What if it stopped on the railroad tracks while a train was coming?"
William J. Long, one of the participating merchants, was in the crowd. Long was an "experienced motorist," having acquired a two cylinder International the previous year. He purchased the car, a Model T Ford, from the winner and drove it down Second Avenue to the wagon and buggy shed at Long-Lewis Hardware Company.
The car was used in the Hardware business and for advertising until, on a Sunday afternoon drive, sure enough-it stalled on the railroad tracks near Powderly and was destroyed by a train. The occupants escaped unharmed.
Even though he had bad luck with his first Ford, Mr. Long was convinced that the automobile was the vehicle of the future. He determined to add Fords to his line of buggies and wagons. Fords were shipped to Birmingham in box cars. The wheels were put on them at the railhead and they were then driven to Bessemer.
In 1915 Henry Ford began granting franchises to dealers, and one of the first franchises he granted was to Long-Lewis Hardware Company. Both the hardware and the automobile business were good, for in 1918 the company was able to declare a 100 per cent dividend.
In 1921 a two story addition was added to the hardware building to house the Ford Division of Long-Lewis Hardware. And then in 1965 The Ford Store moved to Bessemer Super Highway. In January of 1999, Long-Lewis built its new 84,000 square foot facility at 2551 Highway 150 in Hoover. In August 2008, we added the LINCOLN franchise making Long-Lewis the only FORD and LINCOLN store in Alabama. We sincerely focus on creating an environment that promotes Customer Rentention and Complete Customer Satisfaction. As a result, the Long-Lewis group currently has more Ford Motor Company President's Awards for Customer Satisfaction than any other dealer in the nation.
Mr. Long had a saying, "Truth is a divine attribute, the foundation of every virtue," which he applied to every facet of his business and personal life. This has been carried on into the present ownership and is no doubt the reason that Long-Lewis has enjoyed the success that it has since its founding.
of
Disclosures
CLOSE
Trade-in cash requires trade-in of 1995 or newer vehicle or lease terminated 30 days before or 90 days after retail delivery. Not available on Fiesta, hybrids, electric vehicles, Mustang Shelby® GT500® and Boss® 302, Taurus SE, Edge SE AWD, F-150 SVT Raptor, F-650 and F-750. Take new retail delivery from dealer stock by 5/31/12. See dealer for qualifications and complete details.
Images shown may not necessarily represent the configurable options selected or available on any vehicle.The manufacturer reserves the right to change product specifications, options, or prices at any time.Reasonable efforts are made to ensure that the information included on this site is accurate. However, neither Dealer nor its affiliates will be responsible for misprints or other errors displayed on this site.
DealerDirect LLC, doing business as "FordDirect" assists your local Ford dealers in bringing you important information regarding products and services, and related material that you have indicated an interest in receiving. FordDirect makes every effort to ensure that your visit to a FordDirect site and any other Web site that we identify as part of the FordDirect network, is satisfying, as well as secure. Personal information is either requested or required on many areas of our sites, to verify your identity and ensure that you receive the proper response to your interest in a Ford vehicle or other services, offers and incentives. Please take a few minutes to read our complete privacy statement so you can understand how information collected through our Web sites is used and the specific measures we take to protect it. (This Privacy Statement is not applicable to information we obtain through any other business activities. FordDirect cannot guarantee that if you request removal from our contact list that you will not be contacted by a related-brand entity outside the control of FordDirect. We cannot control the use of your information once it is provided to a third party.)
If you have questions or concerns regarding this Privacy Statement, you should contact us at
fdcare@forddirect.com.
Information We Collect
You can visit FordDirect's Web site to research, configure, compare prices and locate a vehicle for sale in your area by using our online tools without telling us who you are and without directly revealing any personal information, other than your zip code. The only information we collect and store during this type of Web site usage is the name of your Internet service provider also known as your IP address, the web site that referred you to us, the pages you request and the date and time of those requests. We use this information to generate statistics and measure site activity to improve the usefulness of customer visits. Your IP address may be used for other purposes as detailed in the section entitled "IP Addresses and Click-stream Data" as set forth in detail, below. During this type of web site usage we do not collect or store personally identifiable information such as name, mailing address, email address, phone number or social security number. (Note: It may be possibly for Click-stream data analysis to indirectly identify specific users.)
We share aggregated statistical data internally and may share that information with our business partners in the future. For example, we may disclose that a specific percentage of our users live in California. However, this aggregated information is not tied to personally identifiable information.
We reserve the right to perform statistical analyses of user behavior and characteristics in order to measure interest in and use of the various areas of our site. We do this to offer more targeted products and services to you and to customize and enhance your online experience on the site. We will not provide individual data but will provide only aggregated data from these analyses to third parties, unless you consent to such use.
FordDirect may present links on the Web sites in a format that enables us to keep track of whether these links have been followed. We use this information to improve the quality of our search technology, customized content and targeted marketing and advertising.
Your Personal Information
The submission by you to us of personally identifiable information (e.g., your name, your address, your e-mail address, your telephone number) is required in order for you to receive services, products or information you request from either us or companies with which we do business. (We refer to such personally identifiable information, as well as any other information that you voluntarily provide to us, as your "Personal Information.") Your Personal Information will be shared between us and those companies with whom we do business, and may also be disclosed to other entities who work with those companies to fulfill your request. In addition, if you provide your Personal Information through the use of our Dealer Locator service (described below) to obtain price quotes for vehicles, your Personal Information may be shared with manufacturers, including, but not necessarily limited to, Ford Motor Company (and/or their dealers, affiliates and agents), who may use that information to contact you. FordDirect cannot control, and is not responsible for, the manner in which any of such company or other entity uses your Personal Information once it has been shared with them.
If you inquire about financing from Ford Credit while visiting FordDirect's site, you authorize FordDirect and Ford Credit to exchange the information you provide in the application form. Once your information has been forwarded to Ford Credit, it will be subject to Ford Credit's Privacy Policy.
As with any other business, it is possible that FordDirect in the future could merge with or be acquired by another company. If such an acquisition occurs, the successor company would have access to the information maintained by FordDirect, including Personal Information, but would continue to be bound by this Privacy Policy unless and until it is amended as described below.
We will disclose information in response to a subpoena, warrant, court order, levy, attachment, order of a court-appointed receiver or other comparable legal process, including subpoenas from private parties in a civil action.
When a user signs up for a co-branded version of FordDirect (e.g. via Ford.com or AutoTrader.com) through links on our co-branded partner's website, FordDirect will share with the co-branded partner that user's name, e-mail address and physical address in order to provide enhanced integration between FordDirect's services and the services of our co-branded partner.
In certain locations on our Web sites where we obtain your Personal Information we may include "pre-checked boxes" (or another process) for the purpose of soliciting your express consent to receive special offers and/or other information from us and other entities selected by us. By leaving these check boxes "checked", or in some circumstances "checking" the box, (or otherwise providing your consent) you are choosing to receive commercial communications from us and/or those other entities, and you will be consenting to our providing that information to those other entities. In that event, you may receive information from us or from other companies by e-mail, U.S. mail, telephone or other means. However, you will have the opportunity at any time to "opt-out" of receiving future commercial communications from us (including those we send on behalf of other entitles) either (i) by following the instructions located at the bottom of the e-mail we send you, or (ii) by sending a request by US mail to FordDirect, 4 Parklane Blvd., Suite 675, Dearborn, Michigan 48126, or (iii) by sending us a request directly at
fdcare@forddirect.com
, or (iv) by calling us at (800)-531-2255, M-F: 8:00AM - 5:00PM EDT/EST. (When you unsubscribe from receiving any further communications via this process, you are unsubscribing from communications managed by FordDirect, only. Unsubscribing through these means will not affect the rights of other entities to send communications to you independently of us, including independent contact from your local Ford dealer association, your individual Ford dealer or Ford Motor Company.)
If you do not give your consent, as set forth in the manner described above, we will not share your Personal Information with other entities, except as follows: We may disclose whatever information we may have or know about you, including your Personal Information, without first notifying you or obtaining your consent, to third-party service providers who assist us to improve our products and/or services or to better understand their value to our visitors or to the companies with which we do business; or to other third parties if we determine that disclosure of such information: (i) is or may be required by law or legal process; (ii) is or may be reasonably necessary to take appropriate action if a visitor is determined by us to have violated the terms of use of our Web sites; or (iii) is or may be reasonably necessary to protect the rights, property or safety of our company, our visitors or other individuals or entities. We may also disclose to third parties portions of our network log files that show which "Internet service provider" a visitor has used or other visitor information. That information may enable third parties to discover, through that Internet service provider, the identity of a visitor.
We reserve the right to contact you if you submit your contact information while on our Web site, regardless of whether you have opted out of promotional activities on the site. For example, you may decide to send FordDirect Personal Information, for example, in a message containing information about your experience in using FordDirect's services, or another Ford or Ford Credit product or service. FordDirect will only use this information to identify the user as a FordDirect or Ford customer and to determine how to respond to the electronic mail. We will not use this information other than to resolve the matter identified in the email. While we will not use your Personal Information to send you commercial emails unless you have given us your consent, we may use both your Personal Information and other information we may have about you (such as your IP address) to customize or enhance your experience, including displaying advertisements, promotions and incentives.
This Policy applies only to our Web sites, however, when you are on our Web sites you could be directed to other sites beyond our control. These other Web sites may send their own cookies to you, independently collect data or solicit personal information and may or may not have their own published privacy policies. If you visit a Web site that is linked to ours, you should consult that site's privacy policy before providing any personal information.
IP Addresses and Click-stream Data
An IP address is a number automatically assigned to your computer whenever you access the Internet. Click-stream data is information collected by our computers when you request Web pages from the Site. Our computers identify your computer by its IP address. When you request Web pages from the Site, our computers log your IP address. We may collect IP addresses and/or click-stream data for purposes of analyzing an individual's interest in purchasing a Ford-brand vehicle and pass this information on to our dealers. We may also use this information for system administration and to report aggregate information to our advertisers, partners and sponsors. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. We may use this data to help us understand how visitors arrive at the Site, what type of content is most popular, what type of visitors are interested in particular kinds of content and advertising, and the like.
Cookies
A "cookie" is a small line of text that is stored within your browser when you visit a cookie-enabled website. As you browse the Web, cookie-enabled sites will send cookies to your browser, along with pages. Your browser probably has options that will let you control whether the browser accepts cookies, rejects cookies, or notifies you each time a cookie is sent to you.
If your browser is set to reject cookies, cookie-enabled websites will not recognize you when you return. This provides you with anonymity, but it also makes it very difficult to offer you customized services. It is also less secure than using cookies, because all of your specific data must be sent to the website each time you view a page. Accepting cookies means your private data can stay at the Web server, and the only information transmitted over the Internet is your ID cookie.
If your browser is set to accept cookies, any cookies that are sent to your browser are stored in your computer for a period of time. There are a few different types of cookies. A "session" cookie is stored only in your computer's working memory (RAM) and only lasts for your browsing session. When you close all of your browser's windows, or when you shut down your computer, the session cookie disappears forever. A "persistent" cookie is stored on your computer's hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Permanent cookies stay on your computer until either
a) they expire,
b) they are overwritten with newer cookies,
c) you manually remove them.
We use cookies in many ways, including, but not necessarily limited to, the development of generic Web site metrics and managing delivery to you of application information and related content. Some of these cookies are permanent and some are not.
Chat Rooms, Blogs, Message Boards, and Social Networks
We may host or link you to chat rooms, blogs, message boards, and social networks on our Web sites. You may be required to register with our site for access to these areas, you may not be required to provide any Personal Information when using these areas but you may choose to do so. If you post personal information online, it will be publicly available and you may receive unsolicited messages from other parties. FordDirect cannot ensure the security of any information you choose to make public in a chat room, blog, message board or social network. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in these areas, as it should be assumed that all of the information you share in these venues can and will become public.
Please note that we do not link the information we store in cookies to any personally identifiable information you submit while on our Web sites.
Links or Redirects to Independent Websites
We may host links on the FordDirect sites to independent websites over which we have no control. We are not responsible for the accuracy of the information or content on that site. Our privacy and security policies do not apply to linked sites. Consult the privacy and security disclosures on the linked site for further information.
Information Security
The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
A Special Note for Parents Concerning Privacy
FordDirect's site is a general audience site. We do not currently collect any personal information from children under the age of thirteen. If, in the future, our site knowingly collects personally identifiable information from children, we will do so in compliance with the Children's Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et seq.) including, without limitation, obtaining necessary parental consents.
Keep in mind that the Internet offers many entertaining and educational opportunities for children. Parental guidance and supervision is necessary to ensure a safe and rewarding online experience. As you are aware, our site has a process whereby we collect information from users interested in new and used vehicles, including personally identifiable information. If we determine that a person is under the age of thirteen, based on the information provided during this process, that person may not be permitted to submit information requiring the submission of personal information, in accordance with the Children's Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et seq.).
FordDirect works with (and may provide links to) third party sites. Such third parties may permit children under the age of thirteen to register for these features on their sites in accordance with their respective privacy policies. For more information, please review the privacy policies of each respective third party site.
If a child has provided us with Personal Information, a parent or guardian of that child may contact us at
fdcare@forddirect.com
, or (iii) by calling us at (800)-531-2255, M-F: 8:00AM - 5:00PM EDT/EST, and request that the information be deleted from our records. We will then make reasonable efforts to delete the child's information from the database that stores the information.
Changes in Policy
We reserve the right to change or update this Privacy Statement at any time. If we update this statement, the new statement will be posted to the website ten (10) days prior to the changes taking effect.
The effective date of this privacy statement is 2/10/2010.
All trademarks displayed on this site are subject to the U.S. trademark rights of Ford Motor Company, or are used under agreement in the U.S. by Ford Motor Company. These trademarks include, but are not limited to, product brand names (e.g., FordDirect, Ford, Lincoln, Mercury), vehicle model names (e.g., Mustang, Taurus, Explorer, F-150, Fusion), slogans (e.g., Go Further), and logos and emblems. The unauthorized use of any trademark displayed on this site is strictly prohibited.
YOUR CALIFORNIA PRIVACY RIGHTS (As provided by California Civil Code Section 1798.83)
A California resident who has provided Personal Information to a business with whom he/she has established a business relationship for personal, family, or household purposes ("California customer") is entitled to request information about whether the business has disclosed Personal Information to any third parties for the third parties' direct marketing purposes. In general, if the business has made such a disclosure of Personal Information, upon receipt of a request by a California customer, the business is required to provide a list of all third parties to whom Personal Information was disclosed in the preceding calendar year, as well as a list of the categories of Personal Information that were disclosed.
However, under the law, a business is not required to provide the above-described lists if the business adopts and discloses to the public (in its privacy policy) a policy of not disclosing customer's Personal Information to third parties for their direct marketing purposes unless the customer first affirmatively agrees to the disclosure, as long as the business maintains and discloses this policy. Rather, the business may comply with the law by notifying the customer of his or her right to prevent disclosure of Personal Information and providing a cost free means to exercise that right.
As stated in our Privacy Policy
, we do not share information with third parties for their direct marketing purposes unless you affirmatively agree to such disclosure -- typically by opting in to receive information from a third party that is participating in a sweepstakes or other promotion on one of our sites. We may share your information on with any third party on a continual basis regarding products, services and promotions generally related to the original promotion you opted to receive information about. To prevent disclosure of your Personal Information for use in direct marketing by a third party, do not opt in to such use when you provide personally identifiable information on one of our sites. Please note that whenever you opt in to receive future communications from a third party, your information will be subject to the third party's privacy policy. If you later decide that you do not want that third party to use your information, you will need to contact the third party directly, as we have no control over how third parties use information. You should always review the privacy policy of any party that collects your information to determine how that entity will handle your information.
California customers may request further information about our compliance with this law by e-mailing fdcare@forddirect.com
. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through this e-mail address.
All personal information that you submit on this website is processed by Dealer Direct LLC d/b/a FordDirect. The following privacy policy explains how the Dealership will treat and use the personal information that you submit on this website, once they receive it from FordDirect. FordDirect will still maintain your personal information, and treat and use it as set forth in the "FordDirect Privacy Policy" tab, even after the Dealership receives the personal information. However, the below privacy policy governs how the Dealership will treat and use the personal information that the Dealership has in its possession. FordDirect is in no way responsible for the contents of, or the compliance with, the Dealership.
Call Us Now: (205) 989-3673
PRINT PAGE